Surrey Central Mobile Mechanic
Based in Surrey BC, Surrey Central Mobile Mechanic was in need of a fresh new professional logo, Vehicle art and business cards.
The logo needed to show that Surrey Central Mobile Mechanic services automobiles, mobile, and professional. Strong clean contrasting colours that can be found on the road in the black and grey were used to reinforce the mobile nature of the company, while the red referenced emergency, help and assistance. Auto mechanic cues are conveyed with the incorporation of a wrench while the mobile and automotive nature are both reinforced through the image of the tire.
The first in what is soon to be a fleet of vehicles, this mobile automotive shop needed branding and graphics that reflected the brand. The design is clean, easy to read and quickly identifiable on the road. The brand image is reinforced using the same tire tread visual on the side of the van that is also found on both the business cards and the letterhead.